Anonimo is an Italian watchmaker brand. Its watches are manufactured in Florence, Italy with Swiss movements provided by ETA SA or Sellita. The company was founded in 1997 in Florence, Italy by Federico Massacesi and it makes only mechanical watches. When watchmaker Panerai relocated from Florence to Neuchatel, Switzerland, many Panerai watchmakers were taken on by Anonimo. In 2013, Anonimo Firenze was bought out and became Anonimo SA, moving its head office to Switzerland, but still remaining an independent watch brand. The name Anonimo is the ultimate utterance of openness of the brand. It was chosen to put the product at the forefront, rather than the brand itself. Anonimo embodies the joy of living through its philosophy and watches, which combine Italian design and Swiss technology. Casual elegance meets Swiss Made precision. Anonimo is about freedom. It promotes the liberty to celebrate and enjoy life in all its facets. It is about living and sharing passions and revealing personalities. Anonimo believes in the freedom of spirit and individuals. The brand is committed to promoting passions and values that move and connect us at the same time. It is about sharing simple and memorable moments through authenticity and joy.
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